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Activision, the video game maker behind the hugely influential and popular Guitar Hero video game series, has announced that they'll be ceasing production of all further Guitar Hero video games effective immediately. The company said that its decision was mostly due to declining sales of their video games which have been hanging off a precipice over the last few years, with Guitar Hero III: Legends of Rock the biggest selling game out of the whole franchise, exceeding $1 billion in sales, the first video game ever to do so, while the most recent Guitar Hero game, Guitar Hero: Warriors of Rock sold a paltry 86,000 units during its initial release run. Activision also notes a declining interest in the music game genre, high costs in licensing music, and production costs of the games as a whole the primary decision makers behind the decision to discontinue its once profitable franchise.
The other major game in the music gaming market, Rock Band has done reasonably well in the marketplace, selling over 13 million units since its release back in 2007 and has netted $1 billion for its maker Harmonix (which is now known as MTV Games). Currently, there are 2,000 songs available in the digital library for download on systems and 70 million downloadable song purchases being made so far.
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