Monday, March 18, 2013

With WFNX.com Gone, Will RadioBDC Suffer The Same Fate?

With WFNX.com now kaput, will RadioBDC go along with it sometime soon? The New York Times Co, which owns The Boston Globe and it's online counterpart Boston.com and has RadioBDC as an online subsidiary, has hired Evercore Group, an investment firm to sell the paper after 20 years as it was first reported late last month in the paper. The online portion of the newspaper reported a profit in 2012, but after factoring in various accounting charges and other pertinent financial data, there was actually a net loss recorded.

That begs the question, is Internet radio actually profitable in this day of age? I've been skeptical on the fiduciary capabilities of Internet radio from the get go, and I question their ability to sustain themselves in an ever changing and competitive marketplace where long established industries are fading away to the stone age. With streaming services like Pandora, Spotify, and iHeartRadio, there are now a plethora of options for music lovers to get their fix. Don't be surprised if in a couple of months I'm reporting on the demise of RadioBDC, it's only a matter of time.  

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